Media Forum on global new generation of ceramic tiles Nobel ceramic tiles held in Hangzhou

On December 2, the media Forum on "the new generation of global ceramic tiles Nobel ceramic tiles" was held in the conference room on the seventh floor of Hangzhou Nobel Group headquarters. The forum was co hosted by Professor Yin Hong of South China University of technology and Wu Yuhong, manager of Nobel brand management department. Nobel Group President Shen Jianfa, vice presidents Yu Aimin, Zhong Shuming, song Hangxiang, technical center director Dr. Zhang Yong, ceramic throwing brick product development director Zhen Yanping, etc.; Secretary General of China Building and Sanitary Ceramics Association, Lu Qin; well-known experts in the industry, Wu Zongxuan, Wu Jianqing, Zhang Baiqing, Wang Bo, Yuan Kexing; industry media representatives; Chief Editor Liu Xiaoming of Huaxia ceramics network; Taocheng newspaper management committee Li Xinliang, director, Dai Keli, editor in chief, Ouyang Tiansheng, President of ceramic information newspaper, Mao Guozhong, editor in chief, Yang Jinwen, President of innovation ceramic industry newspaper, attended the forum.



SHEN Jianfa, President of Nobel Group




Yu Aimin (right), vice president and chief engineer of Hangzhou Nobel Group, and Zhong Shuming, vice president of research and development of Nobel Group (left)



the president of Nobel Group is Shen Jianfa

Song Hangxiang (first from right), vice president of marketing of Hangzhou Nobel Group, et al.



before the symposium, Dr. Xia Changkui, the technical center of Nobel Group, first introduced to the leaders, guests and media reporters a comprehensive introduction to the new generation of global ceramic tiles, Nobel ceramic tiles.


Dr. Xia Changkui first clarified the standard definition of ceramic tiles to the participants: a kind of ceramic tiles with high-temperature porcelain forming properties coated on the surface of the body formed by dry pressing, sintered at high temperature (printing decoration), and surface micro polishing / grinding treatment.

At the same timeFour innovative technologies of Nobel ceramic tiles are described in detail: ceramic decorative surface material technology, micron surface treatment technology, digital ink jet infiltration (or composite decoration) technology, multi-dimensional whole body cloth technology.


According to Dr. Xia Changkui, Nobel's ceramic tiles are marble type all-around ceramic tiles, which are "full texture digital ink-jet infiltrating ceramic tiles", which realize the perfect unity of decorative and functional tiles. As one of the innovative categories of ceramic wall and floor tiles, the surface of ceramic tiles is made of ceramic materials, which are sintered at high temperature (printing decoration) and treated by micro polishing / grinding. Compared with the ceramic wall and floor tiles whose surface is made of glass materials (such as glazed tiles, crystal tiles, etc.), it has higher wear resistance, more warm texture and more natural and realistic texture.



on July 28, the "Nobel ceramic tiles throwing: China's first global new generation ceramic tile press conference" was held in Beijing National Conference Center, which attracted great attention from the industry. In the following four months, some enterprises quickly followed up and launched a variety of "ceramic tiles". In order to clear up the source and give clearer guidance to the industry, Nobel ceramic decided to hold this media forum, inviting industry experts and senior media personnel to explain and discuss in detail the technological principle, implementation mode and innovation highlights of "ceramic tiles throwing".



Dr. Yin Hong presided over the meeting



the media questioning session of the meeting was presided over by Dr. Yin Hong. Shen Jianfa, President of Nobel Group; Yu Aimin, vice president; Zhong Shuming; song Hangxiang; Zhang Yong, director of Technology Center; Zhen Yanping, director of ceramic tile product development; and the authority of the meetingExperts and others answered the questions raised by reporters, such as brand upgrading of Nobel ceramic tiles, terminal marketing strategy of ceramic tiles, technological path, construction of Technology Center, characteristics of new types of ceramic tiles.


According to Shen Jianfa, President of Nobel Group, there are 80-100 independent shops built this year. It is estimated that in the next two or three years, the total number will reach about 300. From the feedback information from the sales side, the current customer unit price is generally around 300000-400000, and the highest is about 2500000. Nobel ceramic tiles are becoming the main support for the upgrading of Nobel ceramic tile brand.


It is reported that so far, Nobel has launched marble type porcelain tiles, including such classic varieties as saanna beige, Oman beige, Oudian beige, fish belly white, Elizabeth, karala white, silver sable ash, Roman gold and other precious classic varieties.

Before the meeting, Yu Aimin, vice president and chief engineer of Nobel Group, led experts and media reporters to visit the exhibition hall of Nobel ceramic tile brand history and scientific and technological innovation achievements. In the afternoon, the media reporters also visited the Nobel porcelain brick shop in Hangzhou new era living Plaza. (Xu LAN)
results showed that there was no significant difference between the two groups